Mindset AI

We start with your KPIs

Every engagement begins by defining the results that matter to you — then we help you hit them. Real metrics, real timelines, real accountability.

Major Learning Platform: 900% increase in course enrolments

Industry: Online Education

Challenge: Learners were overwhelmed by 5,000+ courses without clear starting points. Completion rates were low and certificate sales underperformed due to limited perceived value.

Solution: An AI-powered recommendation agent connected to the full course catalogue, asking clarifying questions about learner interests and delivering personalised recommendations within seconds.

  • 900% increase — In course enrolments among users who interacted with the AI agent
  • 3.4x higher revenue — Generated by AI agent users versus the overall test group

BreakPoint: 30,000+ employees deployed across enterprise clients

Industry: Leadership Development & Wellness

Challenge: Traditional senior management training diluted as it cascaded through teams. Employees struggled with content accessibility and engagement. Break Point needed to scale teaching without relying on hierarchical information distribution.

Solution: White-labelled web and mobile applications with unlimited AI agents, guided conversational search, integrated knowledge banks, and analytics dashboards.

  • 30,000+ employees — Deployed nationally across enterprise clients including Shell, Manchester University, and Bentleys
  • Strong NPS — Among senior leadership teams
  • Daily engagement — Users actively asking questions every day
"The AI ability is dynamic, its individual. I can put a question in there to stimulate an answer thats really tailored to me, and thats what I find so powerful."
— Ollie Ollerton, Founder, Break Point Academy

Training Industry: 1,400 signups in 3 months with an 11% conversion rate

Industry: Learning & Development

Challenge: Training Industry had 200,000 monthly visitors browsing free content then leaving without converting. Thousands of articles, podcasts, and videos made discovery overwhelming, and legacy content was buried.

Solution: Launched Tia (Training Industry Assistant), a white-labelled AI agent embedded in their membership portal with real-time content syncing from WordPress, Wistia, and Podbean.

  • 1,400 signups — Free trial signups in the first three months
  • 11% conversion — From free trial to paid membership at $30/month
  • ~150 new subscribers — Generating tens of thousands in new recurring revenue

Persimmon Life: 40% of growth managers' time saved in month one

Industry: At-Home Health & Beauty

Challenge: Regional growth managers spent 60–80% of their time answering repetitive FAQs from 500 trained nurses. Resources were scattered across Google Drives and learning platforms, and healthcare compliance required accuracy guarantees.

Solution: White-labelled, embeddable agents with accuracy controls and guardrails for healthcare compliance, integrated with existing Google Drive repositories with automatic content synchronisation.

  • 40% time saved — For regional growth managers within the first month
  • 50%+ of target — Achieved within the first month of launch
  • Adoption doubling monthly — Nurse usage growing every month
"The feeling from our providers is just, thanks. They're thankful they have a space for answers, where going for a marketing answer they go here, for a business answer you go there and inventory answer you go somewhere else. So the overwhelming word is thanks."
— Rachel, Regional Growth Manager, Persimmon Life

5app: Avoided a 9-month custom build — launched an AI coach in weeks

Industry: E-learning SaaS

Challenge: 5app needed to deliver meaningful AI innovation quickly while managing competing priorities and a complex multi-tenant SCORM environment. They lacked dedicated engineering resources for a custom AI build.

Solution: Mindset AI provided Agent Chat SDK, multi-tenant APIs, SCORM ingestion pipeline, agentic workflows, and MCP server integrations. 5app launched VeeCoach, an AI coach integrated into their platform.

  • 9-month build avoided — Launched in weeks instead of building custom AI from scratch
  • <2 hrs/month — Ongoing maintenance managed entirely by the product team
  • Increased ACV — New pricing model increased Average Contract Value
"We have a market-leading AI coach integrated into our platform — it gives us a stickier product. Customers see the immediate value after experiencing it for just a few minutes."
— James Cranwell, Head of Product, 5app

HACT: £800k+ recurring revenue and 80 customers upsold

Industry: Social Impact & Housing

Challenge: HACT faced pandemic-driven behaviour shifts requiring digital transformation. Manual processes prevented scalability, and the organisation had limited digitisation experience while needing cost-effective solutions.

Solution: Mindset AI created the Social Value Insight tool with automated data collection, simplified customer journeys, and a repeatable framework for future tools — configured in just 6 weeks.

  • £800k+ recurring revenue — Moved to a scalable recurring revenue model
  • 80 customers upsold — Converted into managed accounts within two months
  • 6-week setup — Platform fully configured and launched
  • 5 days/month saved — After two months of implementation
"As a result of our strong partnership with Mindset, the feedback received from our customers after the launch of the Social Value Insight tool has been outstanding. What our customers value the most is the experience they get and how easy it is to use."
— Jacqui Bateson, Managing Director, HACT

Brilliant Buttons: Scaling coaching with conversational AI

Industry: Executive Coaching & L&D

Challenge: Traditional face-to-face coaching was financially unfeasible at scale. Brilliant Buttons needed to move beyond outdated Learning Management Systems to reach large teams with conversational AI coaching.

Solution: Partnership with Mindset AI to power a coaching app where users ask questions in real-time, access leadership content, and engage with company culture in moments that matter.

  • 1M people daily — Goal to support a million people every day through their coaching app
  • Financially viable at scale — Content distribution made viable compared to traditional face-to-face methods

AchieveUnite: $1M in enterprise opportunities with 20% partner retention boost

Industry: Partner Training & Enablement

Challenge: AchieveUnite needed products supporting a recurring revenue model. Their vast collection of books, assessments, and learning materials required on-demand delivery at the point of need for enterprise clients like HP, Lenovo, and Atlassian.

Solution: White-labelled Mindset solution consolidating IP, research, and content into a platform with multiple AI agents functioning as topic experts, embedded into partner systems as a workplace search tool.

  • $1M in opportunities — Enterprise pipeline generated through the platform
  • 40% faster onboarding — Accelerated partner enablement speed
  • 20% retention boost — Increase in partner retention rates
"Mindset is enabling us to move to a recurring revenue business model, offering a more engaging experience for clients, all by putting our research and content into a knowledge base that raises the value for everyone."
— Jessica Baker, Co-founder & Chief Programme Officer, AchieveUnite