900% increase in course enrolments

A major online learning platform helps millions of users worldwide learn new skills through a library of more than 5,000 courses. Most of these courses are free, but learners can also purchase optional certificates if they want proof of their achievements.

Challenge

Despite having a global reach and a vast course library, the platform faced three key issues:

1. Difficulty finding the right courses
   Learners were overwhelmed by thousands of options and often didn’t know where to begin.
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2. Low completion rates
   Many learners dropped out before finishing their courses.
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3. Few certification purchases
   Since users struggled to see the full value of certain courses, only a small number bought optional certificates.

The platform struggled guiding new users to the right course—or even the right product.

Solution

The platform introduced an AI-powered recommendation agent that:

• Connected to over 5,000 courses so learners could find what they needed.
• Asked learners questions to understand their interests and goals.
• Recommended courses in seconds based on each user’s input.
• Required no coding, enabling the team to deploy the solution in just a few weeks.

The recommendation agent made it easier for learners to navigate the platform. It asked clarifying questions, suggested the most relevant courses, and stayed in sync with the platform’s ever-growing course library.

What stood out about Mindset AI?

• No-code setup: The platform’s team could create and manage AI agents without writing a single line of code.
• Simple integration: The solution automatically pulled the latest course data and kept it updated.
• White-label & embeddable: The platform could keep its own branding front and center, while placing the AI agent wherever it fit best.
• Guided conversational search: The AI agent offered a back-and-forth dialogue, making searches more accurate and user-friendly.

Outcome

After rolling out the AI tool:

• 900% more enrolments: Learners who used the AI agent were nine times more likely to sign up for a course than those who didn’t.
• 3.4x higher revenue: Users who interacted with the agent generated more than three times the revenue of the overall test group.

Why it worked

• Personalised experience: By talking to users about their interests, the AI could recommend courses that truly met their needs, increasing enrolments and encouraging learners to stick around.
• Faster onboarding: Instead of scrolling through thousands of courses, new users received targeted suggestions right away.‍
• Clearer value: With better course matches, learners were more confident that buying a certificate would be worth it.