How BreakPoint made it easier for managers to access what they need with AI agents

Break Point: Making it easier for managers to access what they need, when they need it, with AI agents

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‘‘The AI ability is dynamic, its individual. I can put a question in there to stimulate an answer thats really tailored to me, and thats what I find so powerful. I can fill my knowledge banks in the platform, uploading my books and content on a regular basis. The [user] can go to the segments, which could be 1 minute of a 2 hour podcast…but thats the bit that really makes that difference. The app lets me go to that exact bit I needed, without spending hours looking for it." Ollie Ollerton.

Introduction

Break Point Academy, founded by ex-SAS operative and "SAS: Who Dares Wins" TV personality Ollie Ollerton, faced a critical challenge: to embed real behaviour change & grow their customer base. They had to find a way to make it easier for their client's employees to engage with them on a regular basis, and to make their vast mental wealth resources easily accessible and engaging.

By partnering with Mindset AI, Break Point Academy not only overcame this hurdle, but also transformed how employees interact with their content, leading to a nationwide deployment for over 30,000 employees and much more.

The Story of Break Point Academy

Break Point Academy emerged from a combination of Ollie Ollerton's extensive background in the SAS and his media presence. The academy's mission is to elevate employees' mental strength and resilience through innovative tools for goal setting, habit tracking, and on-demand content sourced from Ollie's books and experiences.

The Challenge: 

Accessibility & Engagement: Break Point needed to increase engagement with their client's employees to embed change, retain and grow client base. Traditionally, it was hard to make this possible.

"The traditional way of getting to employees would be to spend money on senior management, who would be responsible for educating their teams, meaning they had to spend time out of their day job to make sure that happens. But the problem is that information, content and value is diluted when it reaches the rest of the team. That traditional model doesn’t work…we needed a way to scale that teaching up,"

Ollie Ollerton

Working with large enterprise clients such as Shell, Manchester University, Bentleys and more, Breakpoint has been supporting leaders for years. Despite this, they realised that their success depended on how often employees engaged with their services, content and platform if they were to instil positive behaviour change & continue winning, retaining & growing their enterprise accounts.

However, employees found it hard to access content on a regular basis as they often did not know where to go to find and search for it. Large enterprise organisations also typically want in-person support only, not being used to also providing their employees with the technology to access on-demand assistance.

Mindsets solution and approach:

In today's fast-paced work environment, employees struggle with information overload and time-consuming repetitive tasks. According to recent studies, workers spend up to 8 hours of their time searching for information across various platforms. Mindset has always focussed on making it as easy as possible to quickly access content & information.

‘So now we have Mindset AI to really focus on the technology…, they have a massive vision for the future and always looking to improve and I can just get excited about the extra functionality for my end user. I can then work on the content and customers."

Product: Mindset Embed & White-Label 

Solution: 

• White-labelled web & mobile application for their enterprise clients.
• Unlimited AI agents, including the 'Ollie Agent' and 'Business Coach' agent, using the AI Agent Builder.
• These agents provided ‘Guided Conversational Search’ for easy access to mental wealth, leadership & communication resources.
• Uploaded award-winning books, videos & articles from Ollie’s large content library & turned into segments for people to explore.
• Break Point Academy agents represent a breakthrough in personalized employee support. Unlike traditional search systems, these AI agents let people ask questions in natural language to provide context-aware guidance, drawing from Break Point Academy’s huge knowledge base of expert content.

Why BreakPoint Academy chose Mindset AI

After researching various solutions, Break Point Academy discovered Mindset AI. 

They were impressed by

1. The AI Agent Builder that allows creation of custom agents without coding

2. Integrated Knowledge Banks to curate and control accessible information

3. Guided Conversational Search that makes it easy to access information quickly

4. White-label solution with multiple integration options for Breakpoint & their clients

5. Data analytics solution embedded into the product - offering hundreds of reporting options for clients, tracking all AI activity, customizable dashboards and turning dashboards into instant reports 

The results

Through BreakPoint Academy’s partnership with Mindset AI and the deployment of AI agents enriched with books, research, and educational content, they have achieved significant outcomes:

• Successfully closed and onboarded well-known enterprise customers for nationwide deployments for over 30,000 users.
• Driven daily engagement, with users actively asking questions and accessing content to support their well-being at work.
• Strong Net Promoter Score (NPS) scores amongst the senior leadership of their clients, reflecting major satisfaction with both their services and the technology.

These data-driven results underscore the positive impact of integrating advanced AI solutions into Break Point Academy's offerings.

Are you looking to make it easy for your users or team to access the information they need, when they need it?

Speak to one of our experts.